28 Simple and Free SEO Tools [Updated for 2024]

Search Engine Optimization or SEO is the process of optimizing websites and webpages to rank higher in search engine results. While SEO requires extensive work, there are many free SEO tools available that can help analyze websites and track progress. In this blog post, we will discuss 28 simple and free SEO tools that you can use in 2024 to optimize websites without spending a single penny.

Keyword Research Tools

1. Google Keyword Planner

Google Keyword Planner is a free keyword research tool provided by Google that helps find relevant keywords for focus. It provides estimates of average monthly search volumes and competition levels for keywords.

2. SEMrush

SEMrush is a comprehensive SEO tool that offers a wide range of free features including keyword research. It helps find low competition keywords with high search volumes to target.

3. Ubersuggest

Ubersuggest is another free keyword research tool that provides keyword volume, difficulty level and trend statistics. It incorporates data from Google, Bing and YouTube to analyze keywords.

On-Page Optimization Tools

4. Google PageSpeed Insights

Google PageSpeed Insights analyzes the content of a webpage and provides tips to optimize its speed. It checks for issues like page size, image optimizations and server response times.

5. WooRank

WooRank performs a free website SEO audit and identifies on-page errors, missing titles/descriptions and broken links. It suggests improvements to optimize pages for search engines.

6. SEO Site Checkup by Ahrefs

Ahrefs SEO Site Checkup analyzes pages for on-page and technical SEO factors. It checks titles, meta descriptions, image quality and security headers.

7. Screaming Frog

Screaming Frog crawls websites to detect all types of technical and markup errors like duplicate titles and insufficient meta descriptions. It tests rendering and fetch times as well.

Backlink Analysis Tools

8. Moz Open Site Explorer

Open Site Explorer from Moz allows users to check referring domains, top pages linking to a site and DR of linking sites completely free of cost.

9. Ahrefs Site Explorer

Ahrefs Site Explorer provides basic backlink analysis like linking root domains, anchor text distribution and pages linking to a site for free.

10. Majestic

Majestic analyzes backlinks and provides metrics like citations, links, trust flow and page authority for a domain free of charge. It also helps find linking root domains.

Content Optimization Tools

11. Hemingway Editor

Hemingway Editor parses text and highlights complex sentences, passive voice, vague language and other writing issues to improve content quality.

12. Flesch Reading Ease Tool

It analyzes text and assigns a score between 0-100 to indicate reading difficulty. Higher scores mean content is easier to understand.

13. Answer The Public

Answer The Public helps find popular questions people search for a topic to create targeted content. It suggests questions and gives search volume estimates.

14. Keyword Sh*tter

Keyword Sh*tter is a free tool that brainstorms related long-tail keywords when an initial keyword is entered to expand content topics.

Tracking & Reporting Tools

15. Google Search Console

Google Search Console provides free information on Google indexing status, top queries and pages, and updates on manual actions and index coverage.

16. Bing Webmaster Tools

Bing Webmaster Tools complements Google Search Console and provides indexing reports, top searches and insights about page content for Bing.

17. SEMrush Reports

SEMrush offers free reports on site audit, backlinks, keywords, rankings, organic traffic and competitor analysis by crawling websites.

18. Alexa Web Analytics

Alexa tracks basic traffic metrics like daily unique visitors, bounce rate and time on site for websites and competitors free of charge.

19. SimilarWeb

SimilarWeb offers free analytics on comparable websites in terms of traffic sources, geographical distribution and device usage without installing scripts.

Link Building Tools

20. BuzzSumo

BuzzSumo helps find highest performing content and successful social media posts to determine which platforms and content formats are most engaging.


AHREFS provides free page-level backlink data, linking domains, top pages linking to a domain and monthly historical backlink changes.

22. Majestic App

The Majestic App for desktop and mobile crawls the web to offer free real-time alerts when new backlinks are detected for tracking link building progress.

23. Google Docs / Sheets

Google Docs and Sheets help maintain backlink spreadsheets to note linking pages, anchor text and domain authority over time for evaluation.

Technical Tools

24. Google Mobile Friendly Test

It analyzes if mobile pages are optimized for smartphones or not and identifies issues preventing responsive design.

25. W3C Markup Validation Service

It checks codes for errors against Web standards like HTML, CSS and XML to detect formatting and validation issues.

26. Pingdom Website Speed Test

Pingdom analyzes website speed from various locations, page size and download times to optimize loading performance.

Content Distribution Tools

27. Bitly

Bitly offers free URL shortening and tracking to measure clicks and referrer sites from social media and other sharing platforms.

28. Jetpack by WordPress

Jetpack’s free sharing buttons integrate sites with major platforms like Facebook, Twitter and Pinterest along with analytics on click-through rates.

To summarize, these 28 free SEO tools discussed above can help optimize websites, conduct keyword and competitor research, analyze backlinks, improve technical and on-page factors and track traffic and visibility organically. While results may take time with free tools, they provide a solid starting point for SEO without investing money. SEO requires consistency, so regularly using a mix of these tools is advisable for better rankings.

Key Benefits of Doing SEO for Businesses:

  • Increase website traffic and visibility in search engines: SEO helps websites appear higher in organic search results which brings more potential customers to websites for free.
  • Gain brand awareness: Improved SEO brings more publicity and recognition for businesses and their products or services through free exposure online.
  • Generate more leads and sales: Higher rankings lead to increased traffic which translates to more leads, potential customers, appointments, applications, sales and conversions over time.
  • Stay ahead of competition: Consistent SEO allows businesses to outrank competitors online and gain market share through dominating search positions.
  • Build customer trust: Natural word-of-mouth endorsement through search results boosts trust and authority in the eyes of customers researching options.
  • Support multi-channel marketing: SEO complements paid advertising and drives targeted traffic for nurturing leads generated through other marketing initiatives.

Benefits Summary:

SEO is an imperative strategy for any online venture or local business to boost visibility, attract more clients and enhance brand presence. The impact of search rankings on website traffic and business outcomes is exponential. SEOHUB offers professional SEO services tailored to meet specific goals through on-page, technical and off-page optimization strategies. We can develop comprehensive SEO plans for websites operating in highly competitive domains and industries. Get in touch with our SEO experts to learn how we can help increase your website’s search ranking and authority through advanced technical and content-based optimization techniques.

Table: Pros and Cons of Popular Free SEO Tools

Google Keyword PlannerProvides quality search volume data from Google directlyLimited to keywords relevant to Google Ads
SEMrushWide range of features across keyword, technical and competition researchBasic features are limited without a paid plan
Ahrefs Site ExplorerDetailed backlink analysis metrics and dataRestricted users only see top 1000 backlinks
Moz Open Site ExplorerIdentifies full linking domains free of costLinks and metrics may not be fully accurate
Google Search ConsoleInsider indexing data and manual action alertsBasic usage, lacks in-depth optimization guidance
AlexaSimple traffic statistics require no installationAccuracy can be unreliable at times
BuzzsumoFinds popular social shares and formatsAnalysis insights limited without premium features
Pingdom Speed TestChecks load times from different locationsOnly tests 1 URL per week for free

SEOHUB Offering Professional SEO Services!
Get Hire Professional Local SEO Company in Pakistan to increase your website visibility in search engines globally. We have a team of highly skilled SEO experts and website development services team, digital marketers and developers that guarantee to boost website ranking and visibility through 100% white hat techniques only.

Here are 15 FAQs with long detailed answers:

What is SEO and how does it help websites?
SEO or Search Engine Optimization is the process of improving the visibility of a website or web page in unpaid search engine results. SEO helps websites appear higher in search engine result pages through both on-page and off-page optimization techniques. When done properly, SEO brings organic search traffic from keywords and phrases relevant to a website’s niche. Increased search traffic helps boost leads, sales and overall brand awareness for the website over time. SEO needs to be implemented along with other digital marketing activities for maximum results.

What are the main SEO techniques used?
Some of the major SEO techniques include on-page optimization of titles, meta descriptions, headings, internal linking etc. It also involves off-page factors like link building through relevant and natural backlinks, social signals through sharing quality content, local citations and directories, PR activities. Technical SEO looks at speed, security, responsive design, eliminating errors and enhancing the user experience. Regular content creation, keyword research and competitor analysis are also crucial components of SEO. The goal is to understand user intent and rank for long-tail, mid-tail and head terms related to a website.

Why is link building important for SEO?
Backlinks or incoming links to a website are one of the most important ranking factors for search engines. They are a vote or recommendation for the ranking of that page. The more links pointing to a page from diverse and relevant domains strengthens its authority and trust in the eyes of search engine algorithms. Link building involves reaching out to other high-quality websites in similar industry niches and getting them to link back through natural placements. It shows search engines that the website and its content is useful and popular on the web. Consistent link building over time helps boost organic rankings gradually.

Is SEO important for all websites?
Yes, SEO is equally important for both e-commerce as well as informational websites to achieve their business goals through free search traffic. Whether the goal is direct sales, growing brand awareness, demand generation or customer support – SEO helps all types of websites thrive online and gain recognition through natural search visibility. Majority of keyword searches happen organically, so SEO not only boosts traffic but also long term loyalty and retention of users. SEO becomes a necessity for every website that aims to build its online presence and sustainably tap into high intent searchers online.

What are the benefits of local SEO?
Local SEO helps local businesses target customers searching for their products/services within a particular nearby location or city. The main benefits are increased footfall to stores/outlets, new customer acquisition in the target geo, higher website traffic from high intent geographic keywords, better rankings on maps and local packs, enhancing presence across local directory listings and citations. With effective local SEO, local businesses can cost-efficiently increase their visibility, sales and customer reach within the catchment regions they operate in through their websites and locations.

Is SEO useful for newly launched websites?
SEO is extremely useful even for newly launched websites and startups to gain visibility and traction quickly. Fresh websites have a clean slate to optimize all on-page elements perfectly following best practices which is easier than retrofitting an existing site. Getting links from other new websites is also feasible. New sites do not have much content or backlinks initially but SEO helps them rank for long-tail keywords fast to get found and indexed properly by search engines. By focusing on specific topics, high-quality content creation, mobile-friendliness and user experience, new websites can see results within a few months of launch through consistent SEO efforts unlike relying solely on social media.

How SEO helps boost sales for e-commerce sites?
SEO is vital for e-commerce websites looking to increase online transactions and revenue through the organic search channel. By ranking highly for relevant product category and item name terms, SEO brings a steady stream of free qualified traffic having purchase intent to online store pages and collections. SEO ensures stores remain top of mind and rank during peak shopping seasons, trending events and new launches. With SEO, lesser investment is needed on paid ads. It also builds trust through positive customer journeys and reviews. SEO thus generates higher conversions, average order value, repeat visits and loyal customers sustainably for e-commerce long-term.

How does content marketing tie in with SEO?
SEO and content marketing go hand in hand as both aim to boost organic search visibility and website traffic over time. Relevant and regular content creation is one of the most impactful SEO techniques that search engines also prioritize. Through valuable educational blogs, guides, case studies, infographics etc relating to topic and keyword clusters; SEO optimizes content for search whilst content marketing shares it virally. This amplifies brand awareness and thought leadership. Well-optimized SEO content attracts inbound links, social signals and comments further enhancing search rankings. With data-backed SEO for promotion, content marketing is leveraged to capture more leads and customers via multiple online and offline touchpoints.

What are the different types of SEO?
The main types of SEO include:

  • On-page SEO: Optimizing elements directly on websites like titles, meta descriptions, headings, internal links, image alt text etc.
  • Off-page SEO: Beyond a website through link building, reviews, mentions, citations etc.
  • Technical SEO: Ensuring a fast, clean, optimized and accessible site architecture and code.
  • Local SEO: Targeting local geographic keywords and directories.
  • Content marketing SEO: Creating and optimizing educational blogs and assets.
  • Mobile SEO: Optimizing for smartphones through responsive design.
  • Video SEO: Ranking brand and product videos.
  • Voice SEO: Targeting voice assistants like Alexa, Google and Siri.
  • Image SEO: Optimizing images for visual keywords.

How long does it take to see SEO results?
The time required to see positive SEO results may vary depending on niche competitiveness, initial technical issues and link profiles of websites. On an average, basic ranking improvements may be visible within 2-6 months of consistent optimization for long-tail, low-competition keywords. However, SEO is a marathon, not a sprint. To rank highly for target mid-tail and head keywords, dedicating 6-12 months with 2-year plans is standard. The steeper the learning curve, the longer it takes algorithms to re-assess websites based on ongoing efforts. Patience and long-term commitment is key as multiple optimization cycles, link building and new content are required to see the full potential of progressive SEO.

What should be the SEO budget for small businesses?
The recommended SEO budget for small businesses typically lies between $500 to $3000 per month depending upon various factors like niche, location, targeted keywords, growth goals and available resources. At a minimum, $500 can cover basic on-page optimization, content creation and link building to start seeing results. For more aggressive plans with local citations, outreach to tier-1 sites and social promotion, anywhere between $1000 to $3000 per month delivers good ROI. SEO budgets are best treated as investments rather than expenses since it offers sustainable visibility, leads and customer value over years with recurring dividends if implemented strategically with expertise.

How to hire the right SEO company?
When hiring an SEO company, businesses must check credentials like experience in the required industry/niche, case studies with verified success, certification of experts, client reviews and testimonials. It’s wise to ask for referrals from existing clients directly. An in-person detailed presentation explaining strategies and timelines clearly is a must evaluate comprehension and clarity offered. A reputable agency will be transparent about their processes, metrics used and guarantees. One should never believe exaggerated or unbelievable claims without evidence or references. Contracts need to cover scope, payment milestones, responsibilities and expectations upfront to avoid future issues. Thorough vendor analysis helps hire the right strategic SEO partner.

What results can businesses expect from SEO?
With proper white hat SEO implementation over 6-12 months, businesses can expect:

  • Increased organic traffic and leads to their main money pages and subdomain profiles
  • Improved search visibility and higher rankings across target geo and industry related keywords
  • Strengthened brand awareness and authority online through natural mentions
  • More qualified leads and walk-ins converted through social proof in search results
  • Enhanced consumer trust and loyalty towards business in long run
  • Higher online ROI compared to other online marketing channels sustainably
  • Reduced dependency on paid ads and direct spend over multiple optimization cycles
  • Scope of growing revenue streams through new services demand generations

Is SEO useful for agencies and freelancers?
SEO is highly effective for digital marketing agencies, web designers and freelancers to attract new clients organically through search engine results pages. With SEO, service providers can rank for relevant geographic and service keywords to increase leads without any direct customer acquisition costs. Well-optimized portfolio and case study pages convert searchers into potential paid clients. SEO also boosts thought leadership through educational blogs and industry discussions. This establishes expertise that gets agencies hired for larger projects based on online credibility. Regular SEO keeps agencies visible online and extends their reach far beyond reliance on referrals and niche networking alone. It ensures a consistent flow of new opportunities and requests for proposal all year round.

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