Entrepreneurship is easy these days. It’s not like in the pre-internet era when starting a business needed substantial capital investment. No! Today, almost everyone has the capability to build a brand and shoot for the stars.
That said, not all budding online businesses are created equal. It’s clear that some are on a path to success, while others are likely to stagnate. Why does this happen? Well, one of the biggest factors that you need to be aware of is optics.
While even a teenager can start an online business, presenting it in a way that guarantees growth is a different story.
In this article, we will look at three key ways that you can help bring legitimacy and strength to your online business. Let’s dive in.
1. Hire a Content Editor/Manager
Most of us believe that simplicity is the key to attracting customers and visitors. However, it isn’t that straightforward. The language you use on your website to talk about your products and services has significant importance. It is super easy to drive away potential customers if your marketing language doesn’t feel right.
Thankfully, there are experts you can bring onto your team who can help you with this problem. They often have experience with copywriting and are familiar with the style that customers vibe with.
It’s really easy for grammar and spelling mistakes to sneak through, which is something you want to avoid. Moreover, content editors also have experience with SEO optimization. While that doesn’t directly help with increasing ‘legitness’ it very much helps with publicity since you start getting more traffic.
Sure, some entrepreneurs have a gift of being able to naturally advertise in their own words, successfully. However, if you suspect that things can be better, then this is one area, you definitely want to be looking at.
2. Invest in a Good Website
If there’s one thing you should take away from this article, it’s this point. The type of website you run plays a major role in how your business is perceived. There are so many sites out there that you just click away within a few seconds of loading in. This is a trackable metric known by the term ‘bounce rate.’ According to Search Engine Journal, you want to aim for something around the 41% – 55% range.
Sadly, many website owners never bother to do this and it leads to a website filled with poor content and structure. This drives away visitors.
Why is this the case? It’s because people have developed an almost instinctive pattern recognition behavior that tells you which sites are legit and which aren’t.
Everything from the font, color palette, and user interface can tell you a lot about a business. Thus, take a closer look at your current website.
Better yet, ask a neutral third party what their opinion is. You might be surprised by what you hear. The good thing is that you don’t need to spend a lot of money to fix this problem.
We now have services like Hocoos that use AI to help build the perfect site according to your preferences. All you need to do is answer some questions and let the AI build and design the site for you. If you haven’t given such services a chance before, now would be a good time.
If you are unsure about the kind of aesthetic you want, it’s perfectly fine to take inspiration from businesses you look up to. Ask yourself what exactly makes their websites attractive.
People rarely ask pointed questions about the reasons why their preferences exist, and this type of reflection can prove extremely helpful.
3. Avoid Cutting Corners
This doesn’t apply to any one specific area but refers more to the approach you want to move. For instance, take a look at the photos you use. Are you using pictures you shot with your phone or using quality images made with a photo size increase option tools and professional software?
How do employees appear on your social media pages? Casual pictures are fine for certain niches, but if you want to be taken seriously, it’s a good idea to invest in professional headshots.
Remember, as your business grows, it isn’t just more customers that you are after. Making your business attractive to investors is also going to be a priority, so opt for the best whenever possible.
Of course, a business always has to walk the line between profit and quality, but you should avoid blindly going for the more affordable option all the time. There are many situations where your business can really benefit from good investments.
In conclusion, creating a good image for your business can’t be achieved by one single action or strategy. It requires that you start approaching your business with a new perspective. One that acknowledges that certain investments are worth it, even if it means paying extra.
You might not notice any rewards immediately, but over time, your business will develop a professional and competent persona.
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